Business Analytics, CERT

College Certificate: (CERT-BAN)

About the Program

This Business Analytics College Certificate is designed to provide students with in-depth instruction and prepares students for entry-level. Business Analytics positions requiring knowledge, setup and usage of business intelligence and data analysis solutions. Business Analytics is expanding in businesses, government agencies and not-forprofit organizations, enabling professionals to make better decisions utilizing appropriate data and information. Students will have the ability to structure data and prepare reports in a way that is meaningful to business decision makers. Course work will include database concepts, data modeling, SQL, data analysis, data mining tools, mathematical and statistical techniques, project management and systems analysis. Emphasis is placed on strong communication skills necessary to interact with key users and understand their requirements.

This Program Offers:

• College Certificate: 33 credit hours

Certificate Goals

• The goal of the program is to prepare data specialists who understand the fundaments of business analytics, are able to effectively analyze data in the digital realm, and apply digital analytics to pricing and marketing campaigns. Program participants will be prepared to successfully take the industry recognized Certified Data Science Associate Certification.

Certificate Outcomes

• Understand how and why digital analytics is an essential component of any successful business strategy
• Be able to develop a framework for quantifying the returns on social media and digital marketing
• Understand and be able to demonstrate the uses of cross-platform and cross-device effects in digital attribution analyses
• Integrate data from the mobile landscape and use key metrics in the development of a mobile marketing/social media strategy
• Demonstrate how to extract business intelligence from social listening tools

Admission Requirements

Students are required to do the following:

• Fulfill all WCCCD admission requirements
• Fulfill course placement requirements based on the ACCUPLACER^® assessment
• Complete a WCCCD Program Application and submit to the Campus Academic Officer