Digital Marketing, SCERT

College Certificate (SCERT-DM)

About the Program

The Digital Marketing Short-Term Certificate (SCERT-DM) is a dynamic 18-credit program designed to equip students with essential skills and knowledge for careers and business opportunities in the evolving digital marketing landscape. This program introduces students to the fundamentals and history of digital marketing, emphasizing the integration of emerging technologies such as Internet, Cloud, and AI marketing strategies. Through hands-on experience with tools like Google, Microsoft 365, and CRM platforms, students will develop a practical understanding of digital marketing systems and techniques. The curriculum also explores various digital marketing career paths, preparing students to contribute effectively within a digital marketing team or business environment.

This Program Offers:

• College Certificate (SCERT): 18 credit hours

College Certificate Goals

• To introduce marketing students to the world of digital marketing. The Fundamentals, History, and significance of Digital Marketing ecosystem
• Digital transformation: evaluate the field in relation to emerging trends, their evolution, adoption, and future path, with a particular emphasis on integrating Internet, Cloud and AI marketing strategies
• Enhance students learning with Marketing online tools: Google, Microsoft and CRM tools resources
• Articulate a basic understanding of the techniques that will drive your digital marketing businesses and customers efforts
• Learn about the various career paths in Digital Marketing and know how to be a contributor on a digital marketing team

Certificate Outcomes

Upon successful completion of this course, the student shall be able to:

• Demonstrate fundamental understanding of the history of Digital Marketing and its foundations
• Demonstrate awareness and comprehension of various applications of Digital Marketing systems functionality
• Proficient in Microsoft 365-AI ecosystem and complete discussions/ Digital Marketing: AI, Internet, Cloud and CRM platforms 
• Gain practical and projects experience in using digital tools as an asset to their current or prospective jobs/businesses in digital marketing

Admission Requirements

Students are required to do the following:

• Fulfill all WCCCD admission requirements
• Fulfill course placement requirements based on the ACCUPLACER® assessment
• Declare intent to enter the program on WCCCD Admission Application or in the Student Services Office 
• Complete an Educational Development Plan (Plan of Work), outlining the student’s plan for program completion